Monthly active users (MAUs) of Coupang fell for the third consecutive month in February following a large-scale data breach incident involving the e-commerce company disclosed late last year, industry data showed Tuesday. The company’s MAUs stood at 33.12 million last month, down 0.2 percent from 33.18 million in January, according to market tracker Wiseapp Retail. The month-on-month decline slowed from a 3.2 percent drop in January. Compared with November, before the impact of the data breach was reflected, MAUs were down 3.7 percent in February. Coupang has faced scrutiny since authorities disclosed in November that a massive data leak had affected 33.7 million customers in Korea. The company said last month it had identified an additional 165,000 accounts affected by the breach. The New York-listed retailer said the data incident weighed on fourth-quarter revenue growth, active customers, paid Wow membership subscriptions and profitability beginning in December. The disclosure came as the company released its 2025 annual earnings results last week. Fourth-quarter operating profit plung
Coupang’s MAUs fall for 3rd straight month in Feb. after data breach
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