CJ Olive Young, a major beauty retail platform, is stepping up discount events for foreign visitors to Korea as it seeks to cement its status as a go-to K-beauty hub for tourists. The initiatives involve partnerships with major overseas retailers and digital wallet service providers, with promotional deals offered at selected Olive Young stores in key tourist areas across Korea. Beginning Monday and running through March, 14 Olive Young stores — including those in Seoul’s trendy areas of Myeong-dong, Seongsu-dong and Hongdae — are offering a promotion for members of Don Quijote, a major Japanese retailer. Customers who spend 80,000 won ($55) or more will receive a 4,000-won discount coupon along with an Olive Young pouch. Users of major Chinese digital wallet apps are also eligible for discount perks. UnionPay users can receive a 10 percent discount on purchases of 100,000 won or more at Olive Young stores in Korea through March 19. Alipay users, from Thursday through Feb. 25, can get a 15 yuan ($2.16) discount on purchases of 15 yuan or more. WeChat Pay users, from Feb. 9 to March
CJ Olive Young partners with Don Quijote, UnionPay, Alipay to target foreign tourists
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