I just need to let this out because some of the people in my fandom and most kpop stans are expecting too much….yes, it’s a big festival with global recognition, and performing there can be a good move for visibility. But it’s not some magical event that guarantees long term success or global domination.
Let’s be real, a large portion of the coachella crowd isn’t even there for music, what more kpop? It’s become more of a trendy, influencer-filled social event than a space for genuine fan engagement. Coachella looks great on a headlines. It gives off the impression of global relevance, which can be useful for marketing. It’s flashy, viral, and gives off that “we made it!” energy. But is it a game changer? not always.
People love to bring up blackpink’s coachella stage as if it’s the standard, but that was a one-of-a-kind moment. blackpink already had a massive global fanbase and strong western recognition before stepping onto that stage. The same goes for legends like lady gaga, beyoncè, and prince, all of whom performed at coachella after they were already global icons. Coachella didn’t make them big, it simply became part of their already massive legacy. So when fans expect the same instant results for their faves, it only sets them up for disappointment. Not every coachella performance leads to a global breakthrough and that’s okay.
Coachella might be a moment, a shiny one for sure, but it’s not the measure of success. It’s cool for exposure, but acting like it makes or breaks a group is wild. Talent, discography, and consistent growth matter way more than a one time performance for a half distracted crowd in the desert.
submitted by /u/reveluving
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