Photo Credits: Fantagio. Vogue Kong Kong
Kim Doyeon, known for her striking visuals and multifaceted talent, graces the July 2025 cover of Vogue Hong Kong, marking another milestone in her career and offering a moment of celebration for K-pop fans worldwide. The pictorial, which quickly became a trending topic among international fans, highlights Doyeon’s evolution from idol to fashion icon, while also reflecting the ongoing synergy between K-pop and the global fashion industry.
Weki Meki, the group that brought Doyeon into the spotlight, debuted in August 2017 under Fantagio with eight members: Ji Suyeon, Elly, Choi Yoojung, Kim Doyeon, Sei, Lua, Rina, and Lucy. The group’s name, a blend of “We” and “MeKi,” symbolizes eight unique girls holding keys to new worlds and to each other. Their journey, which began as i-Teen Girls, was marked by energetic performances, catchy tracks like “Picky Picky” and “Crush,” and a dedicated fandom known as Ki-Ling. Weki Meki’s members, especially Doyeon and Yoojung, first gained public attention through the survival show Produce 101, later debuting in the project group I.O.I before returning to Weki Meki. The group’s story is one of perseverance, creativity, and a deep connection with fans, culminating in their final single “CoinciDestiny” before disbanding in 2024.
Doyeon’s appearance in Vogue Hong Kong is more than a personal achievement; it’s a testament to the enduring appeal of K-pop idols in the world of high fashion. Vogue Hong Kong, launched in 2019 as the 26th international edition of the iconic magazine, quickly established itself as a tastemaker in Asia’s luxury and pop culture scene. The magazine’s editorial vision, led by publisher Desiree Au, has always been to reflect the creativity and individuality of Hong Kong while connecting with a global audience. By featuring high-profile celebrities and collaborating with renowned photographers, Vogue Hong Kong has become a platform where East meets West, and where K-pop stars are celebrated alongside international icons.
The relationship between Vogue Hong Kong and K-pop is symbiotic. The magazine’s covers have frequently featured K-pop idols, drawing in a younger, digitally savvy audience who are passionate about both music and fashion. For K-pop fans in Hong Kong and beyond, seeing their favorite idols on the cover of such a prestigious publication is a source of pride and excitement. The magazine’s bilingual content and strong social media presence have made it especially accessible to fans who follow the latest trends and idol news online. This connection is further strengthened by the participatory culture of K-pop fandom, where fans actively engage with and promote their idols’ appearances in global media.
Kim Doyeon’s July 2025 pictorial is already being praised for its artistry and elegance, with fans and fashion critics alike noting her ability to embody both youthful energy and sophisticated style. The online response has been overwhelmingly positive, with many recalling Doyeon’s early days in Weki Meki and expressing admiration for her growth as an artist and model. Her journey from idol trainee to Vogue cover star mirrors the broader rise of K-pop as a cultural force that continues to influence fashion, beauty, and media worldwide1.
Vogue Hong Kong’s embrace of K-pop is not just a trend but a reflection of the magazine’s commitment to showcasing the diversity and dynamism of contemporary Asian culture. As Kim Doyeon’s cover story demonstrates, the intersection of K-pop and fashion remains a powerful space for creativity, self-expression, and global connection.
Photographer: @HongJangHyun
Creative & Fashion Direction: @Foxla.C
Stylist: @AeriYun
Producer: @BabyLee82 @BLCreativeHouse
Makeup Artist: @AnSungHee0
Hair Stylist: @Iljung_Lee
Production Assistant: Lee Jin Kyung
Cover Wardrobe: @YSL
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