Is it true that SM has been pretty disappointing this year?

I saw discussion how SM artists song performance this year hasn’t been great, and that not many good songs came out.

SM artists have had comebacks literally every month, and when it comes to physical sales they’re still doing great, most of their groups easily sell 100k+ copies each time. It’s almost like fast food (in a good way).

But if we’re talking about digital charts, domestically on MelOn, the ones consistently making it into the Top 100 this year are NCT Wish, NCT Dream, Riize, Aespa, and Hearts2Hearts. Longevity wise, it’s probably Aespa, Riize, and H2H holding up the best.

On the global side, looking at Spotify, only a handful of SM songs this year have crossed 30M streams so far:

  • Aespa – Dirty Works (40M)
  • Ten – Stunner (60M)
  • NCT Dream – Chiller (30M)
  • H2H – The Chase (60M)
  • H2H – Style (30M)

*Correct me if I’m wrong or missing something.

I don’t know what SM’s standards were like in previous years, but is it fair to say that their overall performance this year has been kinda weak?

What do you guys think? Do you feel like most of their releases just haven’t been that good?

submitted by /u/matt_vaghn
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