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Hi everyone! I’m currently a student at Yonsei University in Seoul. While my major is Chinese Language and Literature, my true passion is Korean food—specifically, sharing our traditional sauces with the world. I’m developing a new brand called BALGAN. My first challenge is reimagining Chojang (sweet & spicy chili sauce). I’ve realized that while Koreans love it, many of my non-Korean friends find it “too sweet” or “too vinegary,” and they only see it as a seafood dip. I want to create a sauce that you’d actually keep in your fridge and use daily (like Sriracha).
I’m just starting out and doing all the R&D myself, so your honest, unfiltered advice would be a huge help to a student entrepreneur! submitted by /u/Signal_Web7051 |
I’m a 24-year-old student at Yonsei University, and I’m trying to create a K-sauce Americans will actually love. Need your advice!
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