i never intended to get into them, but i decided to tune in to support their debut since they’re MX’s juniors. but after watching I Do Me and all its stages i was somehow hooked immediately. i do listen to a lot of 5th gen music cuz i think it’s all really good, but kiiikiii’s the only group i’m so close to just stanning fully and properly.
first what stood out to me about them is how playful and kid-ish (childish but in a good way) their concept is. the promotion material is always so adorable and fun: literally taping their CDs on their shirts for a stage, their remixes being throwbacks to all the recent eras of music in a fun way, whatever the heck debut song was, their performance fits being actual school uniforms rather than just “school uniform- inspired,” either that or they look like they just finished watching Hannah-Montana The Movie and wanted to show off at school or something, their creative director and social media team going literal ham on their albums, promos, website, it’s all honestly so good.
i’m even so into watching their regular youtube vids cuz they’re so chill on there, they basically act like high schoolers that decided to start vlogging or something (cuz that’s literally what they are lol). they don’t really act shy or try to act or talk cutely (which isn’t a bad thing! just that it’s refreshing to see them be so comfy and themselves). and their their songs and choreos have the same vibe and also extremely carefree and it’s so energizing to watch them just jump around on stage, smiling and clearly having fun, and audibly singing live the entire time.
basically i love that there’s no worry their fans have about singing mature lyrics, doing mature dance moves, wearing mature clothing, all these things that make me wary about the industry. not to say that there’s other young groups that aren’t also being age-appropriate, or that there shouldn’t still be a worry about all of them debuting so young. basically it’s just that i like that their concept is having fun and being cute and random and silly, cuz it’s really fitting that kids should be having fun and being cute and random and silly lol. i hope they kind of stick with it and find a way to adapt it as they grow older
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