i genuinely don’t know why it’s different for each label

Mar 25, 2026

so we all know that itzy is going viral with thats a no no. they’re charting on melon and gaining new streaming peaks on spotify for the song. i honestly have no idea how it started going viral but either ways I’m pretty sure the members saw it and pressured the label for promotions or div2 saw how viral it was and started promotions. anyways now that they’re promoting the song, it’s rising on every kchart and i can say that itzy took the maximum advantage of their promos.

so now the real question, collision is going viral again now with a new dance trend. this is ig the third time it going viral but this time with a new dance trend too…. why aren’t div1 taking action to promote the song? bangchan is lurking on twt 24/7 and im pretty sure he’s seen the viral tiktoks as well. why can’t he even ask the label for some promotions? why do they always act blind when they see something going viral?

now that jyp stepped down, i thought things changed but seems like only div2 has the intention of promoting their artists.

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i genuinely don’t know why it’s different for each label

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