Seeing Soyeon and her career trajectory, I see why it’s so rare to see producer-idols.
Before they blew up with Tomboy and became more in demand, i-dle’s music was some of the best of their generation. I genuinely believe the newfound fame, excessive tour schedules (3 world tours in a row AND the Jingle Ball tour) along with the demand for i-dle to attend music festivals, award shows, etc have caused Soyeon’s artistry to take a hit.
It’s not that she isn’t good at what she does. She simply does not have the time OR environment to make the music she wants. When you’re always on the road and rehearsing for concerts and performances, when do you have to downtime to sit, think, and make music from the heart?
In a recent interview, Soyeon mentioned how she wished she had more time to create “We are” and “Good Thing” because she felt she did not have enough time to flesh out her vision and looking back on these past few years I can see that being a problem.
Most singer-song writers take years to release new work but due to how fast-paced the Korean music industry is, idol producers are expected to churn out multiple songs and albums a year and it’s just not feasible for them as creatives. This leads to mediocre songs, half-assed concepts, and idols not being proud of their work.
Now, I’m even more worried for Soyeon because on top of her idol activities and producing for i-dle, she’s also producing for Baby Don’t Cry.
I’m surprised she isn’t burnt out by now or at least suffering from writer’s block. She’s very hungry and is always ready to dive into her work, but I think she for sure needs to take more time to make the music and concepts she wants. She makes it known that she basically runs Cube, but I feel she’s running herself ragged to keep fans, executives, and investors happy.
submitted by /u/valonvenus
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