Hong Eunchae, LE SSERAFIM’s luminous maknae, singer-songwriter and MC, is officially the ambassador of luxury fragrance house VASILISA

Latest News from Korea

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  South Korea eyes record 8.1% budget hike with big AI pushAugust 29, 2025
  South Korea’s President Lee Jae Myung (right) speaks at a cabinet meeting on Aug. 29, 2025  South Korea’s government on Friday unveiled its largest-ever budget increase, pledging to ramp up spending on technology and social programs to counter mounting economic headwinds from US tariffs, an aging population and weak corporate investment. The Ministry of Economy and Finance proposed 728 trillion… Read more: South Korea eyes record 8.1% budget hike with big AI push
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  Korean VC firms lose appetite for investment in startups amid dearth of IPOs, M&As for exitAugust 29, 2025
  Korea’s startup industry faces a sharp funding squeeze as venture capital firms retreat from new investments South Korea’s startup community is facing its sharpest funding squeeze in over a decade, as venture capital (VC) firms retreat from new investments. Cash-strapped founders warn that fundraising difficulties could lead to the collapse of the country’s startup ecosystem. According to the Korean Venture… Read more: Korean VC firms lose appetite for investment in startups amid dearth of IPOs, M&As for exit
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  Samsung, Mirae Asset, KB vie for $44.7 bn pension investment pool managementAugust 29, 2025
  South Korea has opened bidding for the management of its 62 trillion won ($44.7 billion) state pension investment pool, pitting two of the country’s largest asset managers against a securities firm. Samsung Asset Management Co., Mirae Asset Global Investments Co. and KB Securities Co. have participated in the race to become the lead managers of the fund, according to the… Read more: Samsung, Mirae Asset, KB vie for $44.7 bn pension investment pool management
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  Must-do in Korea: Skincare, even for Kim KardashianAugust 29, 2025
  Myeongdong at the heart of Seoul bustles with foreign visitors Kim Kardashian, one of the world’s most influential celebrities with 350 million Instagram followers, recently shared her skincare experience at a South Korean dermatology clinic, posting photos in a white beauty mask under the hashtag: “the things we do in Korea.” For her beauty trip to South Korea, she flew… Read more: Must-do in Korea: Skincare, even for Kim Kardashian
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  Seventeen sells out Hong Kong’s largest stadium, proving unrivaled ticket powerAugust 29, 2025
  Seventeen has once again demonstrated its global clout, selling out Hong Kong’s largest stadium within hours. Pledis Entertainment said Thursday that all seats for SEVENTEEN WORLD TOUR [NEW_] IN HONG KONG were swept up immediately after general sales opened on Aug. 28. This came on the heels of a complete pre-sale sellout, underscoring the group’s extraordinary demand in the city.… Read more: Seventeen sells out Hong Kong’s largest stadium, proving unrivaled ticket power

Latest Entertainment from Korea

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  GOT7’s Jinyoung Brings Modern Elegance to GQ Korea and Brunello Cucinelli’s August 2025 PictorialAugust 29, 2025
  Photo Credits: GQ Korea. Brunello Cucinelli. Kakao Entertainment When art meets fashion, the results are often fleeting, but sometimes a collaboration is created that lingers in memory long after the pages have closed. In the August 2025 issue of GQ Korea, GOT7’s Park Jinyoung steps into this kind of timeless moment through a refined pictorial with Italian luxury house Brunello Cucinelli.… Read more: GOT7’s Jinyoung Brings Modern Elegance to GQ Korea and Brunello Cucinelli’s August 2025 Pictorial
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  Hong Eunchae, LE SSERAFIM’s luminous maknae, singer-songwriter and MC, is officially the ambassador of luxury fragrance house VASILISAAugust 29, 2025
  ““Eunchae makes the invisible visible — scent as silhouette.”” Photo Credits: VASILISA. SOURCE MUSIC Hong Eunchae (홍은채; or simply Eunchae) — South Korean singer-songwriter, MC, and the youngest muse of LE SSERAFIM — steps into global resonance as the new ambassador for VASILISA. The Catalogue Preview is not a singular lookbook, but a multi-sensory anthology: each frame pairing Eunchae with one of VASILISA’s… Read more: Hong Eunchae, LE SSERAFIM’s luminous maknae, singer-songwriter and MC, is officially the ambassador of luxury fragrance house VASILISA
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  Minnie for DAZED Korea x Calvin Klein – A Study in Soft Power and Denim MinimalismAugust 29, 2025
  Photo Credits: DAZED Korea. Calvin Klein. CUBE Entertainment There’s a peculiar electricity when a performer known for her ethereal stage presence lets herself be reframed through the sleek pragmatism of American denim. Minnie — singer, muse, and global icon — arrives in DAZED Korea’s Calvin Klein story not as a conventional campaign face, but as a cultural compass. Here is a… Read more: Minnie for DAZED Korea x Calvin Klein – A Study in Soft Power and Denim Minimalism
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  Fat Hamster and KANG New : Brains in a VatAugust 29, 2025
  I’ve had Fat Hamster and KANG NEW‘s full length on my list for a while. But I burnt out on electronic music and needed to take a break. Bizarrely, Brains in a Vat came back on my radar because I was listening to Primus again. The funk, rock, and blues mixture that Primus creates connects with the electronic funk of… Read more: Fat Hamster and KANG New : Brains in a Vat
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  Tomorrow’s Elegance: HueningKai for NYLON Japan, October 2025August 29, 2025
  Photo Credits: BIGHIT Music. NYLON Japan “Fashion as manifesto. Stardom as philosophy.” In the ever-shifting language of fashion editorials, there are those rare moments when clothing functions less as costume and more as mirror—reflecting not only a muse, but the generational pulse they carry. On the October 2025 cover of NYLON Japan, HueningKai, of TOMORROW X TOGETHER, embodies precisely that sensation:… Read more: Tomorrow’s Elegance: HueningKai for NYLON Japan, October 2025

Learn People & History of Korea

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  The Evolution of Busan: A Historical Journey Through South Korea’s Second Largest Metropolitan CityFebruary 7, 2025
  Ancient Beginnings: The Founding of Busan Busan, known as the second largest metropolitan city in South Korea, has a rich history that dates back to ancient times. The earliest recorded existence of Busan can be traced to the Goryeo Dynasty, where it was referenced as a vital coastal settlement. Its strategic location along the southeastern coast of the Korean Peninsula… Read more: The Evolution of Busan: A Historical Journey Through South Korea’s Second Largest Metropolitan City
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  The Evolution of Pyongyang: A Journey Through History, Economy, and Political DynamicsFebruary 6, 2025
  Introduction to Pyongyang Pyongyang, the capital city of North Korea, serves as a prominent symbol of the nation’s history and culture. Geographically located on the banks of the Taedong River, in the southwest part of the country, Pyongyang is situated within a strategic area that has historically facilitated trade and cultural exchange. The city’s origins can be traced back to… Read more: The Evolution of Pyongyang: A Journey Through History, Economy, and Political Dynamics
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  The Evolution of Seoul: From Ancient Korea to Modern Metropolis and BeyondFebruary 5, 2025
  Ancient Beginnings: The Founding of Seoul The city of Seoul, known today as the vibrant capital of South Korea, has ancient roots that trace back to the Three Kingdoms period of Korea, specifically the kingdoms of Baekje and Silla. Evidence suggests that Seoul was originally established as a settlement given its strategic geographical advantages. Nestled within the Han River basin,… Read more: The Evolution of Seoul: From Ancient Korea to Modern Metropolis and Beyond
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  Exploring Korean Traditional Games in Squid Game: From Season 2 to Upcoming Season 3January 30, 2025
  Introduction to Korean Traditional Games Korean traditional games have long been an integral part of the country’s cultural landscape, offering more than mere entertainment. These games, which range from simple children’s pastimes to complex community activities, hold significant cultural significance and often serve as a means of preserving history and promoting social interaction. Rooted in centuries of tradition, these games… Read more: Exploring Korean Traditional Games in Squid Game: From Season 2 to Upcoming Season 3
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  Unveiling the Past and Present of Saju: The Art of Korean Fortune TellingJanuary 30, 2025
  Introduction to Saju Saju, a traditional Korean fortune-telling practice, is an intricate art that seeks to interpret an individual’s fate based on their birth date and time. The term “Saju” translates to “four pillars” in English, referring to the four critical components derived from these time markers: year, month, day, and hour. This method holds significant cultural value within South… Read more: Unveiling the Past and Present of Saju: The Art of Korean Fortune Telling