Netflix is expanding the world of KPop Demon Hunters beyond the screen, teaming up with global toy giants Mattel and Hasbro to bring the franchise’s beloved characters to life.
The streaming platform announced on Tuesday that it has signed a dual licensing agreement with both companies — an unprecedented move in the industry — to produce a full range of KPop Demon Hunters merchandise.
“This collaboration responds to overwhelming fan demand and marks a new milestone for one of Netflix’s biggest global hits,” the company said in a statement.
Under the deal, fans can expect a complete lineup of products, including dolls, action figures, accessories, collectibles, games and playsets inspired by the hit animated film.
Mattel, best known as the maker of Barbie, will lead the first wave with a KPop Demon Hunters Huntr/x three-doll collector set, featuring the film’s main heroines. The set will be available for preorder in November through Mattel’s official online platform, Mattel Creations, with shipments beginning early next year.
Hasbro, meanwhile, will release Monopoly Deal: KPop Demon Hunters, a themed version of its popular card game. The product will be available for preorder via Amazon, Target and Walmart in the US, with deliveries also starting next year.
By Byung-yeon Yoo
yooby@hankyung.com
