Do you guys think the rivalry between H2H and KiiiKiii is actually Kakao’s plan?

I mean, both SM and Starship are under Kakao.

H2H and KiiiKiii started their promotions in February, and I’ve seen a lot of discussions comparing these two groups. The rivalry narrative is building up.

Aespa’s little sisters vs. Ive’s little sisters.

KiiiKiii dropped their pre-debut song a week before H2H’s debut without any prior announcement.

Then, on Feb 24, H2H made their debut, and on the same day, KiiiKiii suddenly dropped an MV for one of their B-sides, ‘Debut Song.’

Now, KiiiKiii has officially released their album, and the debates are still ongoing. People keep comparing them.

Tbh, this rivalry narrative is kinda “smart” marketing to keep them both relevant, but I’m not sure who benefits more.

But isn’t it kinda sad that H2H and KiiiKiii already being used as a battleground for stans to argue over which one is better? Lol.

submitted by /u/matt_vaghn
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