Coupang’s customer data breach has exposed numerous problems. 33.67 million customer records, including 148 million shipping addresses, were leaked. This represents a data breach affecting 65 percent of the country’s 52 million residents. Given the minors do not have credit cards and can’t join, this really represents almost every household in the country. This grave problem reveals the magnitude of cybersecurity unpreparedness of Coupang. It amounts to negligence in the country where 90 percent of its business takes place. Coupang has demonstrated inappropriate behavior to the dissatisfaction and anger of its customers. Rather than offering a public apology for poor customer data management and cybersecurity unpreparedness, Coupang blamed an employee, emphasizing his Chinese nationality and attempting to play on anti-China sentiment in Korea and the United States. The National Assembly summoned Coupang CEO Kim Bom-suk multiple times to hearings, only to receive disrespectful refusals. Instead, a newly appointed CEO who speaks no Korean came to the National Assembly hearings and mainta
Coupang needs to resolve cybersecurity to prosper
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