I know they’re a hybe group and especially a bighit group so eyes were always going to be on them but I think it’s quite crazy how big theyve gotten on social media in such a short period of time.
The only other group I can see who have comparable or higher engagement as a rookie group currently is katseye but given theyre a global group idk if it’s a fair comparison.
Just today ive seen so many posts about james at a football game going so viral and in general i keep seeing people talk about the group, use their songs or do trends the group popularized constantly.
I know they had two songs that went viral but I wonder if it’s how their own social media is run thats making them blow up this way more than even their music.
Honestly when I saw the group’s name and concept photos at the start I was genuinely skeptical cause it feels like every new bg these days debuts with the same LA teen skaterboy aesthetic but i think it’s fascinating to see how they quickly differentiated themselves from the rest and have just blown up.
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