“JIN Radiates for FRED“
The unveiling of FRED’s latest campaign marks a luminous moment in fine jewelry storytelling. With BTS’s JIN stepping into the role of global ambassador, the maison presents Catch the Sun—a vision drenched in brilliance, movement, and modernity.
“Light becomes him: JIN defines the glow of FRED’s Force 10.”
“Radiance, refined. The Sunshine Jeweler meets Korea’s brightest star.”
Against the golden glow that has long defined FRED as the “Sunshine Jeweler,” JIN emerges not simply as a face of the campaign, but as its very embodiment: light-infused, sculptural, and alive with the rare quality of effortless intensity.
At the heart of this radiant chapter is the Force 10 collection—where bold cable twists and polished gold locks refract sunlight into something newly eternal. On JIN, its lines feel both contemporary and timeless, capturing the duality of the man himself—delicate but commanding, understated yet impossible to overlook.
Strength in silhouette, brilliance in detail—Force 10 captures it all.
“Not just an ambassador, JIN is the sunbeam carried in every clasp.”
“Catch the Sun” draws its symbolism not from the unreachable, but from the luminous resonance between star and individual. JIN, with his uncanny ability to bridge intimacy and grandeur, embodies this balance.
The unveiling of FRED’s latest campaign marks a luminous moment in fine jewelry storytelling. With BTS’s JIN stepping into the role of global ambassador, the maison presents Catch the Sun—a vision drenched in brilliance, movement, and modernity.
Against the golden glow that has long defined FRED as the “Sunshine Jeweler,” JIN emerges not simply as a face of the campaign, but as its very embodiment: light-infused, sculptural, and alive with the rare quality of effortless intensity.
Catch the Sun—when light feels eternal, when jewelry feels alive.”
At the heart of this radiant chapter is the Force 10 collection—a signature line where bold cable twists and polished gold locks refract sunlight into something newly eternal. More than an accessory, the Force 10 is an emblem: resilience meeting refinement, energy sculpted into form. On JIN, its lines feel both contemporary and timeless, capturing the duality of the man himself—delicate but commanding, understated yet impossible to overlook.
“Strength in silhouette, brilliance in detail—Force 10 captures it all.”
FRED has once again asserted its ability to translate jewelry into an emotion, a frequency, a way of being. Through JIN, the Force 10 collection transcends beyond mere adornment—it becomes a talisman of bold individuality and radiant self-expression.
Editors Note: Harper’s Bazaar Japan shares fashion, beauty, and lifestyle information that empowers women with style. Don’t forget to follow here
Photo Credits: Harper’s Bazaar Japan. FRED JEWELRY. BIGHIT Entertainment
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The post BTS’s JIN Shines as Global Brand Ambassador in FRED’s ‘Catch the Sun’ Campaign Showcasing the Iconic Force 10 Collection appeared first on Kpoppie – Breaking Kpop News and Fashion.
