Major commercial banks dealing rooms are becoming a key marketing tool as the benchmark KOSPI nears an unprecedented 5,000 points, according to industry officials, Sunday. The dealing rooms are increasingly in the media spotlight as images capture the closing figures of the benchmark bourse, which has been on a winning streak since the start of 2026. The upward trend has been especially notable as the index climbs step by step through each 100-point mark, hitting record closing highs along the way. Against this backdrop, Korea’s four largest commercial banks — KB Kookmin, Shinhan, Hana and Woori — are investing billions of won to renovate their dealing rooms in their Seoul headquarters. They are also carefully selecting in-house staff to serve as models in front of electronic display boards. “A KOSPI 5,000 era will be a historic moment that will be remembered in history,” a bank PR official said. He went on to explain that promoting the dealing room is a “highly cost-effective marketing strategy,” adding, “When a bank’s logo appears alongside the KOSPI close, it naturally
Banks’ dealing rooms become key marketing tool as KOSPI nears historic 5,000
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