B-sides that should’ve gotten better promotions

Jun 22, 2025

I keep seeing BoyNextDoor’s 123-78 all over my social media and the song is genuinely so catchy and good, dare I say I like it much more than their latest tt but I’m so confused why Koz isn’t pushing it and giving it a mv. Considering how popular it has gotten without being actively performed as a single I’m genuinely confused why companies see a song do well and then proceed to do nothing about it when they could potentially have a hit on their hands.

Same thing happened a few years ago with TXT and Tinnitus and even anti-romantic to an extent. I remember Aespa had illusion as a bside that also did really well. Cry for me by Twice is another I can think of.

These are big companies with clearly quite a few resources so I’m confused why they don’t capitalize on a song going viral on social media that could potentially really help the group.

I dont follow too many groups so are there other bsides that went semi viral but the company didnt do anything to push it?

submitted by /u/PrimaryTomato3310
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B-sides that should’ve gotten better promotions

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