This is something I have talked a lot about with friends and people from the Illit fandom and I would love to get some outside prespectives/recommendations.
So, what I mean is that literally EVERYTHING Illit does is in the realms of their concept/gives an Illit vibe. Their music and everything promotional around it of course but also Red Carpet looks, advertisements, University Festival performance outfits, Youtube shows they’ve done, instagram posts, even how they dress in their personal time. Literally everything they have put out up to this point is on theme for them. First of all, I love seeing a group where everyone seems satisfied with the concept they were given and it also just feels cool to see them all move forward as one entity. Second of all, it makes for an amazing fandom experience in my opinion! If you love the general Illit vibe, you will love everything they do.
They and their team also pull it off with a lot of creativity imo. They’re not even two years old yet of course but I feel like the way they expand on established themes for the group is always very creative and fresh.
So my question is: do you guys know any other groups with a concept this intensely integrated into every fiber of that groups being? This is a very big reason why I love being a fan of theirs and I would love to know of any other groups that do this!
submitted by /u/hotterthanyou69
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