Ad campaign/Commercial collab songs that went way harder than they needed to

Anyone else have favorite commercial or advertising campaign songs that are way better than you would expect them to be? The song that inspired this post is Take My Hand by Fifty Fifty, which is a song for a campaign with the Ministry of Education, but it’s so good?? Why is a song for a school campaign so catchy??

It got me thinking about other great commercial/advertising songs, and here are some of my faves:

IVE – I Want (Pepsi ad). Doesn’t sound like an ad at all to me, it’s so good. Totally stands on its own as a song.

Aespa – Hold on Tight (Tetris OST). Technically an OST, but come on, they made the Tetris theme into an absolute banger.

Le Sserafim – Perfect Night (Overwatch 2 ad). Obviously this song totally blew up when it came out, and for good reason. It slaps! Wild that it’s a basically just an ad for a video game.

Are there other great commercial/advertising campaign songs?

submitted by /u/GeometryLobster
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