I’ve been following kpop for more than a decade and recently got into tuide’s debut, which did a great job at establishing the teams colour and aesthetic, as well as what we can expect from them in the future – a fully fashion oriented kpop group.
Hear me out. I get that fashion has always been a part of kpop and idols have always been brand ambassadors, but I think tuide is going to be a group where each performance is going to be treated like an advertisement for a brand.
I’m going off a few things
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The concept: tuide stands for “tune the tide” which means to ride the waves of the diverse currents of the world (got this from a bio online), which is very much giving “city girl has hobbies and follows trends, and does them with style” vibe. Chic, young and trendy from the start, very easy to advertise on.
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The girls: This group is a model group. The features and proportions of each girl is unique and allows the group to pull of a different colour, styles and silhouettes. The girls also fit very well into the “city girl has hobbies and follows trends” aesthetic of the group, they come off as effortlessly chic but girly and young at the same time.
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The choreo: From girls and sunkissed, there’s a lot of movements of them standing or extending their limbs to emphase the body line. This draws a viewer to the colours, the silhouette and the blocking of the clothes.
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The music: Songs have been straight house, with no big loud breaks for a high note belt or raps or a dance – easy to listen to, easy to observe how the girls move in the fits rather than focus on the music as much.
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The styling: It’s definitely a choice that the hairstyles and the makeup fort he girls has been extremely consistent, to the point where it’s feels so uninspired compared to the clothes. Could be because they’re new and the company is trying to make fans remember them, could also be because the attention isn’t supposed to be there. I’ve also noticed that that the girls wear plain white clothes for any stage where there is no big branded clothes for all the members, this could be a clear indication that they want to remain blank and not “taint” the image of the group so that advertising can happen without blockers.
Overall, I feel like this team will continue to have a fashion focus, to the point where fashion > music and performance. Me personally, I’m here for this – I have expendable income and I like exploring my personal style, and every trip to Korea is one where I’m shoppiyfor clothes.
Anyways give your thoughts!
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