How plogging turns eco-anxiety into lifestyle for young Koreans

As Koreans brace for another sweltering summer, a grim joke has taken hold in casual conversation: “This will be the coolest summer for the rest of our lives.” For many young people, that line is no longer dark humor but a blunt summary of how the climate crisis feels — relentless, immediate and deeply personal. Among Korea’s young generations, a wave of what experts call “climate anxiety” reshapes their daily lives, from how they exercise and shop to whether they plan to marry or have children. Rather than taking to the streets with placards in protest, many are turning their unease into what they describe as “liveable” eco-friendly lifestyles woven into ordinary routines. A 2024 study by the Korea Institute for Health and Social Affairs found that more than 90 percent of Korean adults feel anxious about the climate crisis. Young adults in their 20s recorded the highest scores among all age groups. Researchers also noted a “functional” side to this anxiety: the more worried people were, the more likely they were to adopt eco-friendly behaviors, rather than disengag

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