Can a 5 minute song work in kpop and become a hit?

Olivia Rodrigo just released a 5 minute song in 2026 with The Cure.

I understand that today’s kpop struggles to even reach 3 minutes, let alone 2:40 sometimes, but I would openly welcome 5 minute songs if that became a thing.

Do you think kpop in general would be capable of handing extra long songs though with deep emotional content and would it be reserved for solo artists instead of groups to start?

submitted by /u/FanCaracal
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