I’m curious how exactly is SM building H2H’s fandom?

They started pretty humble, but each comeback their numbers improved a lot. Then “Rude” blew up both domestically and internationally.

Their voting strength is solid, their fanmeeting sold out, and they even had to add more capacity because of the demand.

Meanwhile other 5th gen groups are still trying to stabilize their fandoms. H2H seems balanced.

Usually a group strong either domestically or globally

So how exactly did SM make this work?

submitted by /u/Difficult_Bit_3025
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