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Latest News from Korea
- Carmakers expand sports marketing to enhance corporate image
Major automakers are ramping up sports marketing campaigns, as they seek to strengthen brand recognition and reinforce premium images by teaming up with high-profile athletes. Luxury brands are increasingly aligning themselves with major sporting events, viewing them as an effective platform to connect with consumers and elevate brand value. Lexus Korea recently extended its sponsorship contracts with Korean Professional Golfers’… Read more: Carmakers expand sports marketing to enhance corporate image - [TEST DRIVE] Renault Korea’s Filante set to take on Santa Fe, SorentoGYEONGJU, North Gyeongsang Province — Renault Korea’s new crossover Filante places comfort and refinement at the center of its identity, delivering the quiet and smooth riding experience of a sedan in a fiercely contested midsize SUV segment. The Filante is the second model under Renault Korea’s Aurora project. The vehicle represents the carmaker’s strategic bet to challenge the dominance of… Read more: [TEST DRIVE] Renault Korea’s Filante set to take on Santa Fe, Sorento
- Wartime data evacuation: Data saved but at what cost?Modern wars, as illustrated by the U.S.-Israel strikes against Iran, and Russia’s invasion of Ukraine, have expanded the scope of national defense. In the past, this largely meant protecting a country’s territory from foreign invasion. Today, however, the notion of territory extends far beyond physical borders. Cyberspace has become a critical pillar of national security. Among emerging concerns, the protection… Read more: Wartime data evacuation: Data saved but at what cost?
- BLACKPINK’s ‘Deadline’ lands at No. 11 on British Official Albums ChartK-pop girl group BLACKPINK has entered the top 100 of Britain’s Official Albums Chart with its third EP, “Deadline.” The record, which marks the quartet’s first group project since 2022, debuted at No. 11 on the Official Albums Chart Top 100, Friday (local time), a week after its Feb. 27 release. The lead-off track “Go” debuted at No. 44 on… Read more: BLACKPINK’s ‘Deadline’ lands at No. 11 on British Official Albums Chart
- Koreans evacuate from Qatar, Jordan with embassy assistance amid Middle East crisisKorean nationals stranded across the Middle East in the wake of the regional conflict are continuing to evacuate to safer areas with assistance from local diplomatic missions, the foreign ministry said Saturday. According to the ministry, 65 Koreans who had been staying in Qatar safely moved to neighboring Saudi Arabia from Tuesday to Friday. In Jordan, where commercial flights remain… Read more: Koreans evacuate from Qatar, Jordan with embassy assistance amid Middle East crisis
Latest Entertainment from Korea
- LE’V Steps Into the Light: “Spotlight Soul” Captures the Artistry, Growth, and Glow of a New Era in the 2026 Season’s Greetings CollectionPhoto Credits: CHROMOSOME LE’V Illuminates 2026 with “Spotlight Soul” LE’V enters 2026 with a statement that feels both cinematic and deeply personal. His Season’s Greetings “Spotlight Soul” concept photos reveal a striking evolution — one that merges emotional depth with artistic clarity. The project, released as a collector’s visual experience, celebrates not just another year but LE’V’s firm grasp on identity, craft,… Read more: LE’V Steps Into the Light: “Spotlight Soul” Captures the Artistry, Growth, and Glow of a New Era in the 2026 Season’s Greetings Collection
- KiiiKiii Leesol & Haum Illuminate SPUR x Dior Addict’s January 2026 Issue with Daring Light, Sensual Motion, and New Beauty CodesPhoto Credits: SPUR Dior Starship Entertainment A New Year, A New Iconic Pairing SPUR Magazine opens 2026 with a collaboration that feels both intimate and electric. The January 2026 Issue Pictorial Preview showcases KiiiKiii Leesol and Haum in a visual dialogue infused with Dior Addict’s luminous rebellion. Titled “Light Moves: The Addict State of Mind”, the spread captures the interplay of motion, reflection, and self-definition—a signal… Read more: KiiiKiii Leesol & Haum Illuminate SPUR x Dior Addict’s January 2026 Issue with Daring Light, Sensual Motion, and New Beauty Codes
- Breaking Boundaries: ifeye × KITTO Taiwan Redefine Visual Storytelling in the January 2026 Pictorial — A Fusion of Innovation & IdentityPhoto Credits: Hi-Hat Entertainment The Convergence of Vision and Identity The January 2026 Pictorial from ifeye × KITTO Taiwan marks a defining moment in East Asian creative media. Framed as both a celebration and an evolution, the collaboration bridges art direction, fashion narrative, and technological fluidity to capture a new generation’s pulse. More than a photoshoot, this issue acts as a visual manifesto—an exploration of… Read more: Breaking Boundaries: ifeye × KITTO Taiwan Redefine Visual Storytelling in the January 2026 Pictorial — A Fusion of Innovation & Identity
- Xiaoting in Full Bloom: Kep1er’s Shining Star Redefines Power, Grace, and Global Glamour in Wonderland China’s January 2026 Cover StoryPhoto Credits: KLAP ENTERTAINMENT Kep1er’s Xiaoting Captures the Moment Kep1er’s Shen Xiaoting steps into 2026 as a muse of modern elegance, fronting the January 2026 Wonderland China cover with an aura that’s both futuristic and fiercely grounded. As one of the brightest stars of her generation, Xiaoting embodies the balance between aspiration and artistry that defines global pop’s next chapter. “Confidence is not just… Read more: Xiaoting in Full Bloom: Kep1er’s Shining Star Redefines Power, Grace, and Global Glamour in Wonderland China’s January 2026 Cover Story
- BTS’s V Radiates Timeless Charisma in GQ Korea x Cartier’s February 2026 Cover: A Monument to Modern Elegance and Emotional PrecisionPhoto Credits: GQ Korea – Cartier – BigHit Music. – BTS V x Cartier: The Sound of Stillness and Strength For GQ Korea’s February 2026 issue, the cover unfolds like a cinematic confession. BTS’s V (Kim Taehyung)—known for his magnetic duality of mystery and warmth—joins forces with Cartier, the house synonymous with precision, artistry, and legacy. Together, they create a visual symphony that celebrates… Read more: BTS’s V Radiates Timeless Charisma in GQ Korea x Cartier’s February 2026 Cover: A Monument to Modern Elegance and Emotional Precision
Learn People & History of Korea
- The Evolution of Busan: A Historical Journey Through South Korea’s Second Largest Metropolitan CityAncient Beginnings: The Founding of Busan Busan, known as the second largest metropolitan city in South Korea, has a rich history that dates back to ancient times. The earliest recorded existence of Busan can be traced to the Goryeo Dynasty, where it was referenced as a vital coastal settlement. Its strategic location along the southeastern coast of the Korean Peninsula… Read more: The Evolution of Busan: A Historical Journey Through South Korea’s Second Largest Metropolitan City
- The Evolution of Pyongyang: A Journey Through History, Economy, and Political DynamicsIntroduction to Pyongyang Pyongyang, the capital city of North Korea, serves as a prominent symbol of the nation’s history and culture. Geographically located on the banks of the Taedong River, in the southwest part of the country, Pyongyang is situated within a strategic area that has historically facilitated trade and cultural exchange. The city’s origins can be traced back to… Read more: The Evolution of Pyongyang: A Journey Through History, Economy, and Political Dynamics
- The Evolution of Seoul: From Ancient Korea to Modern Metropolis and BeyondAncient Beginnings: The Founding of Seoul The city of Seoul, known today as the vibrant capital of South Korea, has ancient roots that trace back to the Three Kingdoms period of Korea, specifically the kingdoms of Baekje and Silla. Evidence suggests that Seoul was originally established as a settlement given its strategic geographical advantages. Nestled within the Han River basin,… Read more: The Evolution of Seoul: From Ancient Korea to Modern Metropolis and Beyond
- Exploring Korean Traditional Games in Squid Game: From Season 2 to Upcoming Season 3Introduction to Korean Traditional Games Korean traditional games have long been an integral part of the country’s cultural landscape, offering more than mere entertainment. These games, which range from simple children’s pastimes to complex community activities, hold significant cultural significance and often serve as a means of preserving history and promoting social interaction. Rooted in centuries of tradition, these games… Read more: Exploring Korean Traditional Games in Squid Game: From Season 2 to Upcoming Season 3
- Unveiling the Past and Present of Saju: The Art of Korean Fortune TellingIntroduction to Saju Saju, a traditional Korean fortune-telling practice, is an intricate art that seeks to interpret an individual’s fate based on their birth date and time. The term “Saju” translates to “four pillars” in English, referring to the four critical components derived from these time markers: year, month, day, and hour. This method holds significant cultural value within South… Read more: Unveiling the Past and Present of Saju: The Art of Korean Fortune Telling
