I hope I’m making sense because there are so many layers that I can’t wrap my head around.
First, Belift never released a promo calendar. No animation reveal of the album logo or name. Nothing. They just told Kmedia in an article “btw the album name is The Sin: Vanish”
Then, they dropped a Vampire News website. At first, we treated it like a fun news site about vampire society. It had articles like “economic inflation is causing vampires to become malnourished because they can’t afford blood.” It was just silly and for fun. They dropped like 12+ articles.
Btw ZERO mention of “Enhypen” or a comeback. Not on Weverse and not in the vampire website. It was like the group didn’t exist for this comeback. They just kept dropping random fun articles.
When were the teasers dropping? Concept photos? Tracklist? Album songs preview? Idk. No one knew.
Then a few weeks later, BREAKING NEWS!!! Vampire fugitives on the run!! Live coverage. Urgent updates. CCTV footage!! And that’s when Enhypen was finally mentioned.
At this point, we were checking the Vampire website everyday for comeback announcements but they never “announced” their comeback. They made Kmedia report it like a real scandal. Like Enhypen has been exposed on camera and being hunted as vampires. And we weren’t just waiting for promo content anymore because they made us part of the story.
Live footage. Live reactions. Live updates unfolding in real time.
Even now, they’re doing random content drops. 5 PM. 9 PM. 10 PM. Midnight. No hints. No warning. It’s because Enhypen are “on the run” that there is no schedule to look forward to.
There are more details I wish I could share but this comeback has been the full experience. I haven’t even gotten into the amount of classic literature and pop culture references they’ve dropped in their concept.
Not having a calendar was a huge risk but it also helped remove the pressure from the fandom to “prepare” for the comeback. The only thing we can do is wait and check each day for any surprise updates. We’re all just enjoying the ride and waiting to see where following this “live scandal” takes us.
They made this comeback an experience, a game, or a scandal we’re following in real life. I feel insane we’re right in the middle of this and none of us know how this promotion is going to end. I’m so invested in how this “police hunt” turns out for Enhypen. The unpredictability and creative cohesion of this concept for their comeback is truly amazing. Art, storytelling, music, mystery, intensity, and fun… It’s an entire experience. And it’s so much fun and crazy!
submitted by /u/Desire-Untold
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