Photo Credits: VIEWMAP JYP Entertainment
The collaboration between Yuna (ITZY) and VIEWMAP for the 250730 Yuna x VIEWMAP glasses shoot is a masterclass in contemporary K-pop editorial style, merging cutting-edge eyewear design with Yuna’s signature fashion sensibility. This shoot is not just a showcase of glasses; it’s a narrative of self-expression, innovation, and the evolving role of accessories in defining an artist’s visual identity.
The Shoot: Concept and Backstory
The 250730 Yuna x VIEWMAP shoot positions Yuna as the face of VIEWMAP’s latest collection, featuring their iconic Quincy Full Titanium Two Bridge glasses. The collaboration marks a pivotal moment in VIEWMAP’s brand evolution, as they continue to bridge the gap between high-fashion aesthetics and wearable technology. The pictorials, released via VIEWMAP’s official channels, depict Yuna in a series of sleek, minimalist looks, each emphasizing the architectural elegance of the glasses and Yuna’s chameleonic ability to adapt to avant-garde styling.
Styling and Hair/Makeup Details
Yuna’s styling in this shoot is a study in refined minimalism. For the main look, she wears the Quincy Full Titanium Two Bridge glasses, characterized by their lightweight titanium frame and distinctive double bridge design. The frames complement her sharp cheekbones and oval face shape, creating a futuristic yet approachable silhouette. Her outfit choices are equally intentional—think tailored blazers, crisp white shirts, and monochrome separates that allow the glasses to take center stage.
Hair and makeup are kept deliberately clean and modern. Yuna’s hair is styled in a sleek, center-parted bob, adding to the editorial polish. Makeup is minimal, with a focus on glowing skin, defined brows, and a subtle wash of color on the lips. This approach ensures that the glasses remain the focal point, while Yuna’s natural charisma shines through.
Editorial Analysis: The Vogue-Style Angle
The shoot channels the spirit of Vogue editorial photography, with strong emphasis on composition, lighting, and the interplay between subject and accessory. Each frame is meticulously curated, blending fashion-forward concepts with a sense of authenticity. Yuna’s ability to embody both high-fashion drama and relatable charm makes her an ideal ambassador for VIEWMAP’s vision of accessible luxury. The shoot’s visual language—clean lines, neutral palettes, and subtle contrasts—echoes the aesthetics of top-tier fashion magazines, positioning this collaboration as a benchmark for K-pop and fashion crossovers.
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