Why are 5th gen Girl groups not able to chart well in korea?

This year only I DO ME by Kiikii reached top 10 in korea for like an hour but their subsequent releases couldn’t even crack top 100. None of the other songs by 5th gen ggs were able to reach top 10. We all know that Girl groups generally chart really well in korea so I wonder why 5th gen ggs are not able to chart like 4th gen ggs?

For comparison, 8 songs by 4 different 4th gen ggs reached top 10 this year (Dirty work, Rich man, HOT, spaghetti, blue valentine, Rebel heart, Attitude, XOXZ).

Now before people say they are still rookies, most girl groups perform better in their first 2-3 years than later years. Not to mention that in 2024 more 5th gen ggs reached top 10 than in 2025 so its not about them being rookies.

submitted by /u/Gloomy-Eye9380
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