Is K-Pop becoming more marketing than music?

I’ve noticed that, lately, K-Pop seems to be more focused on numbers and marketing than on musical quality. It’s comeback after comeback, endless album versions, rare photocards, and huge campaigns — but, in the end, few songs really make a mark.

It seems that companies are more concerned with selling the group’s image than building a strong artistic identity. Before, each group had a very clear sound and concept — now everything sounds more “planned to go viral”.

Of course there are still artists who make soulful music, but I feel like this has become the exception.

What do you think? Has K-Pop become too much of a product, or has that always been part of the industry?

submitted by /u/Fun-Diver-6166
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