Photo Credits: Cosmopolitan Sports Korea. ASICS Korea. Source Music. EMI Records Japan
Cosmopolitan Sports Korea’s debut issue is already making waves, and at the heart of its inaugural collaboration with ASICS Korea is none other than Hong Eunchae of LE SSERAFIM. In the newly unveiled pictorial preview, Eunchae exudes a sense of vitality and effortless appeal, reflecting both her personal charm and the athletic, stylish identity of the sportswear brand she represents. For a first edition seeking to set the tone of its legacy, featuring Eunchae feels symbolic—an image of youthful momentum driving forward without hesitation.
The preview offers a carefully balanced aesthetic: a merging of performance-inspired sleekness with Eunchae’s naturally cheerful and approachable aura. ASICS’ designs take on a renewed vibrancy as she wears them, weaving fashion and sport into a narrative that feels both aspirational and authentic. It is not only about athleticism or trend—it is about an evolving lifestyle that speaks to a generation seeking both edge and comfort in self-expression.
What strengthens the pictorial’s impact is how well it captures Eunchae’s own evolving stage in her artistic journey. As the youngest member of LE SSERAFIM, she has often embodied freshness and brightness, qualities that translate seamlessly into this collaboration. Yet there is also a newfound maturity emerging in these images. Through sharp styling, sleek silhouettes, and a confident temperament, Eunchae balances playfulness with poise, signaling her growing presence not just as a member of an acclaimed girl group, but also as an individual voice in fashion and culture.
Cosmopolitan Sports Korea’s decision to pair with ASICS for its inaugural edition reflects a broader movement in the industry, where sports performance meets elevated fashion editorials. Eunchae, with her rising influence and genuine resonance among younger fans, becomes the perfect face to bridge that intersection. The preview conveys movement even in stillness—poses recalling agility, designs echoing dynamism, and expressions that suggest both determination and warmth. It is fashion photographed as energy, and energy distilled as elegance.
Response online has already been swift and enthusiastic. Fans note how seamlessly Eunchae embodies the sporty, modern aesthetic without losing her distinct individuality. For some, this marks one of her boldest visual projects to date, affirming not only her versatility but also her potential as a central figure in editorial fashion narratives. Far from being simply a promotional moment, this pictorial functions as a cultural marker, capturing a moment where K‑pop influence and athletic fashion converge on a striking scale.
With this preview setting expectations high, anticipation builds for the full pictorial release in the No. 1 issue. For Cosmopolitan Sports Korea, it signals a confident launch. For ASICS Korea, it repositions the brand in a fresh fashion-forward spotlight. And for Hong Eunchae, it reinforces a simple yet powerful statement: she is stepping boldly into every new stage, proving that her artistry extends far beyond performance, carrying into every image, every mood, every frame.
Fashion Director 서지현
Digital Director 송예인
Photographer 윤송이
Hair 하민 by 빗앤붓
Makeup 이영지 by 우선
Nail 김수지
Stylist 박정용
Assistant 이예은
Art designer 장석영
Sponsored by @ASICSKR
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