So a couple of months ago, one of my all time favorite groups JUSTB made headlines and history when Bain came out as gay during their LA concert on their Just Odd tour. They got a lot of attention for it, but it’s understandably quieted down since then, but they’re releasing their first new song since then, Too Late, in less than one day – it’s out 08.24 12 KST – so I wanted to remind everyone why you should listen to JUSTB! (I also previously wrote a introductory post for them if anyone wants to learn more about them.)
Music is always the most important factor in listening to a group for me, and they’ve been hitting it out of the park. Their hyperpop inspirations in Just Odd were really unique and it’s my album of the year. They also sometimes do more pop-rock songs, like Medusa or Still I Luv You. The Too Late teaser makes it sound like one of those, which I’m really excited about.
Beyond the music, there are a lot of reasons to be a fan! They have a really great dynamic, ranging from lots of memeing but also they have all been SO supportive of Bain and hyping him up at every opportunity. They’ve been increasingly managing themselves – not only musically, but also doing their own A&R and networking for the group, editing videos, and more. Being a group from a small agency is harder than ever and they definitely have budget constraints, but they’re so dedicated to creating amazing music nonetheless! And yes, of course, supporting a group that made k-pop history!
And if you’re curious about what they’ve been up to the last couple of months, they:
- Made the very hilarious name change from ‘JUST B’ to ‘JUSTB’
- Spent an entire month in Mexico doing local events and concerts!
- Had an encore concert in Seoul and have done some busking. This is particularly meaningful because they’ve said that they didn’t expect to be able to perform in Seoul any more after Bain’s came out out, which makes me tremendously sad and proud of them
- Bain has also had some solo activities and interviews, including one with Hong Seok-cheon, a photoshoot in Dazed Korea and more
- Geonu made a new instagram where he’s been editing and posting behind the scenes clips from the Just Odd album and tour.
- DY composed a b-side Title for iKon Jay’s new album
- Lots of unhinged Tiktok memes
In conclusion – Too Late comes out in just about twenty four hours from the time of posting, so please make sure to check it out!!!
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