How much input do big groups have on group brand endorsements?

I understand that with most small and mid tier groups the agencies are 100% in charge of which brands the group will promote. But for bigger groups, do they get a say in it? Given that different members can have different opinions on promoting a certain product, does the company have the final say even with big groups?

Ive always been interested in how much brand deals play a role in k-pop. I think for individual deals it makes sense cause it’s probably 80% the company and 20% the idol’s say in it but for group ones what happens if a few are really against it?

Is it just part of their contract to advertise anything their company signs them up for?

submitted by /u/PrimaryTomato3310
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