Campaign celebrates personalized listening experiences through artist-led storytelling and
iconic Spotify features
SEOUL – August 11, 2025: Spotify, the world’s most popular audio streaming subscription service, launched the second edition of its ‘My Spotify’ campaign in Korea, celebrating the power of world-class personalized listening. The campaign showcases how Spotify’s signature features, Spotify Free, Discover Weekly, and Collaborative Playlists, seamlessly fit into listeners’ everyday lives.
Following the success of the campaign’s first installment last year, the second edition brings together three beloved Korean music personalities, global DJ Peggy Gou, R&B singer-songwriter Zion.T, and violinist Danny Koo, to tell stories that reflect their unique relationships with music and Spotify’s personalized features.
Soundtrack Every Moment Under the tagline “With Spotify, Freely,” the campaign showcases how Spotify fits naturally into listeners’ everyday routines by delivering music experiences shaped by individual tastes, moods, and moments. Whether discovering new sounds or connecting with others through shared playlists, My Spotify celebrates the joy of personalized recommendations, helping users discover music that’s just right for the moment, anytime, anywhere.
In each of the three brand films:
Peggy Gou reflects on the freedom of discovering music through Spotify Free, emphasizing how listeners can enjoy great music experiences—anytime, anywhere—without needing a subscription.
Zion.T unveils his unreleased track, “Heroine,” through a heartfelt film that shows how Collaborative Playlists connect him to his friends and creative collaborators, allowing them to build soundtracks together for every life moment. The full track will be officially released later this month.
Danny Koo shares how Discover Weekly helps him beat the Monday blues, fueling his creative process and lifting his mood with unexpected new tracks that bring fresh inspiration to start the week.
“The My Spotify campaign was designed to showcase Spotify’s personalized music experiences that anyone can enjoy, anytime and anywhere,” said Gautam Talwar, General Manager, Spotify Asia-Pacific. “We’re especially proud to introduce the second edition in Korea with incredibly talented artists like Peggy Gou, Zion.T, and Danny Koo, each bringing their own creative voice and unique connection to music, helping us highlight Spotify’s personalization features in authentic and inspiring ways.”
Comprehensive Nationwide Rollout
The campaign is being rolled out through a variety of “digital companion moments”, strategically planned touchpoints that follow the modern listener throughout their day, from morning routines to evening entertainment. These include: TV commercials and digital films across OTT platforms, reaching viewers during their favorite content moments Large-scale outdoor advertisements in high-traffic locations like Gwanghwamun, Seoul’s central business and cultural district, ensuring visibility among daily commuters and Gen M audiences Metro and bus ads across Seoul, targeting consumers during their commutes and reinforcing everyday brand presence Social amplification via Spotify Korea’s official Instagram, Threads, Facebook, and X, sharing exclusive behind-the-scenes content and storytelling to drive deeper engagement.
Together, these placements serve as immersive companion experiences, ensuring Spotify remains top-of-mind across key lifestyle, entertainment, and mobility moments throughout the day.
About Spotify Technology S.A.
Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 100 million tracks and 7 million podcasts titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience.
Today, Spotify is the world’s most popular audio streaming subscription service with 696m users, including 276m subscribers in over 180 markets.
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