Blackpink’s Jump music video achieves 100 mn YouTube views

Blackpink holds concerts at SoFi Statium in Los Angeles on July 12-13 (Courtesy of YG Entertainment)

Blackpink’s music video for their new single Jump has achieved 100 million views on YouTube just 15 days after its release, according to its agency YG Entertainment Inc. on Sunday.

It marks the girl group’s 49th video with over 100 million views on the platform.

The video is reminiscent of a Western film and highlights the distinctive voices of each member, paired with a guitar-heavy sound.

It also features scenes of fans immersed in Blackpink’s music and crowds enthusiastically cheering for the members.

Since its release on July 11, Jump has claimed the top spot on YouTube’s global daily chart for eight consecutive days and rocketed to No. 1 on the Spotify Daily Top Songs Global chart.

The group, often dubbed the queens of K-pop, made their return after a two-year hiatus with the launch of their 16-city Deadline world tour at a stadium in Goyang in South Korea on July 6.

Their two-day performances in both Goyang and Los Angeles were sold out. The tour also includes stops in cities including New York and Paris.

By Yeonhee Kim

yhkim@hankyung.com

Jennifer Nicholson-Breen edited this article.

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