Photo Credit: Prada Harper’s Bazaar Hong Kong The Black Label
MEOVV’s Gawon has taken a bold step into the fashion spotlight as the face of Prada for the August 2025 issue of Harper’s Bazaar Hong Kong. The pictorial, showcased in the latest magazine release, presents Gawon fully immersed in Prada’s signature style, capturing her elegant and poised model aura that resonates with both fashion enthusiasts and K-pop fans worldwide. This collaboration comes on the heels of Gawon’s appointment as Prada’s brand ambassador earlier this year, a partnership that highlights her growing influence beyond music into luxury fashion.
The pictorial, styled with oversized dress designs and distinctive Prada elements, showcases Gawon’s ability to embody the brand’s sophisticated yet modern aesthetic. Her look in the magazine features carefully curated pieces, from creamy-white gowns adorned with floral prints and delicate black detailing to accessories that bring a fresh, youthful energy to Prada’s storied legacy. Gawon’s hair and makeup emphasize natural beauty with subtle smokey eyes and glossy pink lips, framing her face effortlessly and enhancing her striking presence in front of the camera. The artistic direction behind the shoot hints at a narrative of elegance meeting contemporary edge, a fitting metaphor for Gawon’s dual identity as both an idol and fashion icon.
Although specific details about the creative team behind the Harper’s Bazaar Hong Kong x Prada photoshoot have not been widely publicized, the quality and style suggest collaboration with top-tier industry professionals, likely involving a renowned photographer and a skilled styling crew deeply familiar with luxury fashion editorials. Harper’s Bazaar itself is known for its impeccable craftsmanship in fashion storytelling, often commissioning celebrated photographers and stylists who bring a visionary perspective to their shoots. It’s plausible that Gawon’s pictorial was captured by one of the magazine’s trusted photographers, supported by a team adept at blending fashion and celebrity culture, though confirmed credits have yet to be released.
The timing of this release strategically aligns with Gawon’s ascent as a global fashion figure and her increasing role as a cultural icon within the K-pop sphere. Fans have expressed tremendous enthusiasm, not only celebrating the visual splendor of this pictorial but also the fruitful collaboration between Gawon and Prada. Comments across social media praise her seamless fit with Prada’s brand identity, admiring her charisma and versatility, which have been amplified through this high-profile exposure. It is evident that Gawon’s image channeling Prada’s elegance broadens her appeal and sets her apart as a multi-faceted artist who bridges music, fashion, and global style leadership.
This cover and accompanying pictorial preview richly contribute to the narrative of MEOVV’s rising prominence in both music and fashion. Gawon, known for her linguistic skills and creative artistry in songwriting and performance, now steps boldly into the fashion arena with Prada, further solidifying her stature as a tastemaker in 2025. The collaboration marks a significant milestone, underlining a fresh era where K-pop idols are increasingly recognized not only for their artistic talents but also as influential figures shaping luxury fashion trends worldwide.
Photographs: Ahn Joo Young
Art Direction & Styling: Kay Chan
Guest Model: GAWON @MEOVV
Producer: Lee Young Woo
Producer Assistant: Park Seo Ha
Photographer Assistants: Choi Ga Hyun, Kim Do Eon, Kim Do Young, Hong Myung Hoon
Stylist: Oh Yu Ra
Styling Assistant: Kim Ha Jin
Hair Stylist: Kim Se Young
Hair Assistant: Lee So Hyun
Makeup: Kim I Na
Makeup Assistant: Park Su A
Set Designer: Kim Min Sun
Set Design Assistant: Byun Ji Hyun
Wardrobe: @prada
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