Photo Credits: MATTEL HYBE. Nickelodeon
Mattel’s iconic Monster High brand, known for its celebration of individuality and fearless self-expression, has teamed up with the global girl group KATSEYE for a vibrant musical collaboration that is already turning heads. The collaboration centers on a fresh remake of the beloved “Fright Song,” Monster High’s defining anthem originally released in 2010, which has been reimagined with new vocals, lyrics, and an energetic tempo by KATSEYE, a group that perfectly embodies Monster High’s core values of bold creativity and empowerment.
The new version of “Fright Song” highlights the distinctive charm and power of each KATSEYE member, as they bring an updated and lively spirit to the track, now available on all major streaming and digital download platforms. The release is accompanied by a high-energy music video streamed on Monster High’s YouTube channel and across both Monster High’s and KATSEYE’s social media platforms. In the video, the members of KATSEYE are depicted as students enrolled at Monster High, each wielding their own unique monstrous powers, poised to redefine what it means to be part of this stylishly spooky universe. This visual and musical collaboration invites a new generation of fans to embrace what makes them unique and belong to a community that celebrates individuality.
Complementing the musical project, Mattel and Monster High have introduced custom dolls designed after each KATSEYE member. These exclusive dolls reflect the members’ cultural heritage and personal styles, extending the collaboration beyond music and video into collectible art that fans can own. This thoughtful design approach not only deepens the connection between the group and the brand but also reinforces the message of embracing diversity and self-expression.
Mattel’s Senior Vice President of Barbie and Global Head of Dolls, Krista Berger, emphasized the synergy between KATSEYE and Monster High, underscoring how the group’s fearless creativity resonates with the brand’s mission to uplift and empower. KATSEYE, which is managed under HYBE Labels and Geffen Records, linked their own fan experience of Monster High growing up with this new chapter, making the partnership deeply personal as well as commercially exciting.
With “Fright Song” historically holding the top spot in Monster High’s music history with over 87.9 million global audio streams, this collaboration not only revives a classic anthem but injects it with contemporary flair to inspire confidence and authenticity among fans worldwide. Through this campaign, Mattel continues to innovate its storytelling and product lines by connecting with culturally relevant artists who mirror the brand’s values and appeal.
This partnership captures a perfect moment where music, fashion, and identity intersect, creating a vibrant celebration of community for fans old and new. It’s an invitation to be oneself boldly — a message that Monster High has championed since its inception and that KATSEYE delivers with fresh energy and style.
Photo Credits: Nickelodeon
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