This is not a JYP doompost. We should be allowed to discuss topics that are not completely positive about a company without being shut down instantly which I hope can happen here.
So by senior groups I mean Day6, Twice, Stray Kids.
Day6 are the only group that charts in Korea in the last couple years and they debuted 10 years ago.
Itzy dont chart at home any more, sales are down and international streams are poor
NMIXX never got much of any foothold on k charts and while their sales are good and fandom seems to be growing, their GP popularity in Korea is stalled and their international popularity is not growing.
Kickflip just debuted, and haven’t shown much buzz unlike a BG from other big companies like RIIZE for example. I’m not writing them off at all, but if they become popular it will probably take some time, maybe years.
So what does JYPe do if their senior groups become less active? They’d have very little else to fall back on other than some decent touring numbers from ITZY and NMIXX. That feels like a bad spot for a major Kpop company.
Its frustrating because while I like a lot of the music their groups put out, like NMIXX is my top group, they just never seem to be able to find a song that will hit with a wide wider audience outside their groups own fandoms since like 2021.
They also do very little compared to other companies (HYBE for example) in terms of cross-promoting their newer groups with senior acts, or in terms of finding new effective ways to promote their new groups (like Katseye and le sserafim doing videos with popular English-speaking influencers). Like Babymonsters senior girl group are massively popular and YG had them all over the promotional content leading up to debut. That is a fantastic promotional move. And yet Twice were huge in Korea, but JYPe didn’t involve them at all with promo for ITZY or NMIXX. That’s just one example of many missteps. It always feels like JYPe divisions are in direct competition rather than working together.
Idk I guess I’m just wondering what people’s genuine thoughts are on this. I hope we can have a real discussion without retreating to being defensive about the company.
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