BLACKPINK’s DEADLINE is the funniest tour name in Kpop history

Jun 24, 2025

Since January, there were reports that BLACKPINK would be making a comeback with an album in May. Obviously, that didn’t happen. Then we started hearing that the updated plan was a June release, but with just a single, not a full album. And when June finally rolled around, YG reported that they started filming the MV on the 6th and only wrapped it up just last week.

Now we get an official statement saying they’ve decided to reveal the new song with a performance during their first tour stop in Goyang. They also added that the official release date will be announced later (classic YG). Since the tour kicks off on the 5th (Saturday), and assuming they stick to the usual Friday drop, the most likely release date of the new song would be July 11th.

This is a mess from all angles. Sure, fans at Goyang will be thrilled to witness the first performance live. Cool. But then what? The rest of the world are going to be introduced to BLACKPINK’s long-awaited comeback through a low quality fancam? That completely kills the hype that’s been building for the past three years. From a business standpoint, there’s no justifiable reason for this to be seen as a smart move.

My hypothesis is that they didn’t have enough time to finish editing/producing the MV, so they were forced to debut the song with just a stage performance on tour. Let’s be real. If the MV was ready, why wouldn’t they just drop it on Friday the 4th and follow it up with a live performance on the very next day at the concert? There’s no way anyone can convince me that the first exposure of the most anticipated comeback of BLACKPINK’s entire career should be through someone’s shaky fancam footage with terrible audio on Twitter.

First it was an album. Then it became a single. And now, they couldn’t even meet the deadline and the song’s official release will be dropping after their DEADLINE tour kicks off. This is procrastination at its finest. I think DEADLINE might actually be the greatest tour name in Kpop history. The joke just keeps writing itself lol

If anyone has a genuine explanation for why the tour is even called “DEADLINE,” I’d really appreciate it.

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BLACKPINK’s DEADLINE is the funniest tour name in Kpop history

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