APT may not be the song of the year, but it is a kpop star’s best debut as international soloist. it didn’t follow the usual kpop release – dropping teasers, having a schedule, pre-promotions and having perfect concept
it was casual – the day before bruno mars dropped a teaser then suddenly the single’s release. no build up, no fancy outfits and MV. it was plain but fun and flirty, there was no clear concept – it was just “effortless”
by no means im throwing hate on usual kpop releases (i love it actually) but this manner of release separates rosé from blackpink, she is creating her own branding as soloist
rosé is introducing herself not as blackpink rosé but a rising popstar rosé
i think clear branding is important – i remember when harry styles released sign of the times – it was everything what one direction was not
same is happening with rosé, she is promoting not like the way she promoted R
im sooo happy for her, she and bruno are breaking records, excited for her next releases!!!
submitted by /u/MaleficentChange1361
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