YouTube, Coupang offer Shopping affiliate program in Korea

YouTube logo (Courtesy of YouTube)

YouTube has started offering its Shopping affiliate program in South Korea in partnership with the country’s No. 1 e-commerce platform company Coupang Inc. to enable its creators to earn more from their content.

The world’s biggest free online video-sharing platform owned by Google LLC. announced on Wednesday that a day before, it started offering Korean creators the YouTube Shopping affiliate program.

The new feature allows creators to tag products offered on affiliated shopping sites or brands in their videos and earn commissions if viewers click the tags and buy the tagged products.

This is an additional shopping feature to YouTube Shopping, which has been widely used by creators worldwide to make profits from their content.

To enable Korean creators to use the new shopping feature, YouTube has joined hands with Coupang, and it plans to expand its partnership with others later.

The video-sharing platform operator first offered the Shopping affiliate program in the US in June last year, and Korea is the second country where creators can use the program.

Screenshot captured from YouTube Official Blog 

Eligible creators can introduce various brands’ products sold by Coupang by tagging them in their videos.

YouTube became the most used platform by Koreans after beating KakaoTalk, Korea’s top mobile messenger app operated by Kakao Corp., in December last year.

Its growing popularity was largely attributed to the launch of YouTube Shorts in July 2021.

YouTube also plans to offer a special shopping feature that allows Korean shopping creators to build their online storefront on YouTube later this month, in what would be the world’s first of its kind.  

YouTube said it has developed the servicel with Cafe24 Corp., a Korean e-commerce platform providing merchants software and business services such as marketing and logistics support to start their online stores.

YouTube said people watched over 30 billion hours of shopping-related videos on YouTube in 2023, and there was a 25% increase in watch time for videos that help people shop on YouTube.

By Ju-Hyun Lee

deep@hankyung.com

Sookyung Seo edited this article.

Latest News from Korea

Latest Entertainment from Korea

Learn People & History of Korea

  • A Journey Through Time: The History of Korean Art
    Introduction to Korean Art Korean art, a vital reflection of the nation’s rich heritage and cultural evolution, holds a unique place within the broader tapestry of East Asian art forms. Distinguished by its innovative spirit and aesthetic principles, Korean art dates back thousands of years, offering insights into the historical context and socio-political dynamics of the region. As both a… Read more: A Journey Through Time: The History of Korean Art
  • A South Korean soldier forcibly cuts a young man’s hair in front of others during a nationwide crackdown on men with long hair and women wearing short skirts in South Korea – 1970s
    This was during the Fourth Republic of South Korea. The President Park Chung-hee was declared dictator of South Korea for 18 years until he was assassinated and replaced in a coup-de-etat for about 3 years. I’ll post some links about it: https://en.wikipedia.org/wiki/Fourth_Republic_of_Korea https://en.wikipedia.org/wiki/Park_Chung-hee https://en.wikipedia.org/wiki/Assassination_of_Park_Chung-hee submitted by /u/goodhot0006 [link] [comments]
  • Jeong Cheol
    Introduction to Jeong Cheol Jeong Cheol, a prominent figure in Korean history, emerged during the Joseon Dynasty, which lasted from 1392 to 1910. His life, spanning from 1536 to 1593, encapsulates an era rich in cultural and intellectual development. As a scholar, poet, and government official, Jeong Cheol’s influence was significant, embodying the complexities of Confucian philosophy and its application… Read more: Jeong Cheol
  • From War to Miracles: The Evolution of South Korea Amidst Global Struggles
    The End of the Korean War: A Historical Overview The Korean War, which began in 1950, was a significant conflict that arose from the geopolitical tensions following World War II. The war pitted North Korea, backed by the Soviet Union and China, against South Korea, supported by the United States and other United Nations member states. The culmination of this… Read more: From War to Miracles: The Evolution of South Korea Amidst Global Struggles
  • Lee Hwang
    Introduction to Lee Hwang Lee Hwang (퇴溪 李滉), regarded as one of Korea’s foremost Confucian scholars of the 16th century, made significant strides in the development of Confucian thought and education. Born in 1501, he emerged from a distinguished family in the region of Gyeonggi Province, an area where Confucianism was gaining prominence as a guiding ethical framework. His early… Read more: Lee Hwang