Open Korea

Korean Identities Beyond Borders

Samsung tops S.Korean smartphone market with 76% share

in ,

In the second quarter of this year,  the market share of Samsung Electronics Co. in the South Korean smartphone market slightly increased, while Apple’s market share declined.

According to market research firm Counterpoint Research on Thursday, Samsung Electronics recorded a 76% market share in the domestic smartphone market in the second quarter, up 1 percentage point from 75% in the first quarter, influenced by the release of mid-range models such as the Galaxy A15 and Galaxy Buddy 3.

Samsung Electronics market share is predicted to increase further in the third quarter due to the launch of new products like the Galaxy Z Flip 6 in July.

Similarly, in the third quarter of last year, Samsung’s market share grew from 70% to 84% due to the same effect.

Apple’s market share, which was 35% in the fourth quarter of last year, plunged to 24% in the first quarter of this year and dropped to 22% in the second quarter.

Counterpoint Research explained that sales were dampened due to high prices and demand in sight for new releases.

The market share of other products, apart from Samsung and Apple, remained minimal at around 2%.

Meanwhile, Counterpoint Research noted that the size of the domestic smartphone market in the second quarter slightly decreased year over year due to a lack of replacement demand.

By Chae-Yeon Kim

why29@hankyung.com

Related Posts

Latest News from Korea

Latest Entertainment from Korea

Learn People & History of Korea

  • a drawing of a mountain with a house on it
    A Journey Through Time: The History of Korean Art
    Introduction to Korean Art Korean art, a vital reflection of the nation’s rich heritage and cultural evolution, holds a unique place within the broader tapestry of East Asian art forms. Distinguished by its innovative spirit and aesthetic principles, Korean art dates back thousands of years, offering insights into the historical context and socio-political dynamics of the region. As both a… Read more: A Journey Through Time: The History of Korean Art
  • A South Korean soldier forcibly cuts a young man’s hair in front of others during a nationwide crackdown on men with long hair and women wearing short skirts in South Korea – 1970s
    This was during the Fourth Republic of South Korea. The President Park Chung-hee was declared dictator of South Korea for 18 years until he was assassinated and replaced in a coup-de-etat for about 3 years. I’ll post some links about it: https://en.wikipedia.org/wiki/Fourth_Republic_of_Korea https://en.wikipedia.org/wiki/Park_Chung-hee https://en.wikipedia.org/wiki/Assassination_of_Park_Chung-hee submitted by /u/goodhot0006 [link] [comments]
  • Jeong Cheol
    Introduction to Jeong Cheol Jeong Cheol, a prominent figure in Korean history, emerged during the Joseon Dynasty, which lasted from 1392 to 1910. His life, spanning from 1536 to 1593, encapsulates an era rich in cultural and intellectual development. As a scholar, poet, and government official, Jeong Cheol’s influence was significant, embodying the complexities of Confucian philosophy and its application… Read more: Jeong Cheol
  • From War to Miracles: The Evolution of South Korea Amidst Global Struggles
    The End of the Korean War: A Historical Overview The Korean War, which began in 1950, was a significant conflict that arose from the geopolitical tensions following World War II. The war pitted North Korea, backed by the Soviet Union and China, against South Korea, supported by the United States and other United Nations member states. The culmination of this… Read more: From War to Miracles: The Evolution of South Korea Amidst Global Struggles
  • Lee Hwang
    Introduction to Lee Hwang Lee Hwang (퇴溪 李滉), regarded as one of Korea’s foremost Confucian scholars of the 16th century, made significant strides in the development of Confucian thought and education. Born in 1501, he emerged from a distinguished family in the region of Gyeonggi Province, an area where Confucianism was gaining prominence as a guiding ethical framework. His early… Read more: Lee Hwang