Sono Hospitality buys stake in Air Premia to bolster airline portfolio

Air Premia wins a business license in 2019

Sono Hospitality Group, South Korea’s largest resort operator, has added low-cost carrier Air Premia Inc. to its bulging portfolio, after it agreed to buy a stake in the airline from a domestic private equity firm for 47.2 billion won ($34.6 million).

Sono International Co., a unit of the hospitality group, said on Tuesday it is slated to buy half a stake in a special purpose company (SPC) that owns a 26.95% stake in Air Premia. The SPC is controlled by Seoul-based private equity house JC Partners, the airline’s No. 2 shareholder.

Another Korean private equity firm AP Holdings holds 30.4% of Air Premia as the largest shareholder.

The deal, set to close on Oct. 20, comes with a call option for Sono International to buy JC Partners’ remaining stake in Air Premia through the SPC after June 2025.

“We expect this share purchase to create synergy between Sono’s domestic and businesses and aviation service,” said Sono International in a statement.

In 2024, T’way Air became the first Korean budget airline to operate flights to five European cities from Korea

The deal came after the hospitality group purchased a 26.77% stake in T’way Air Co. from another Seoul-based private equity firm JKL Partners in two share transactions in July and August. It is now T’way’s No. 2 shareholder.

It paid 3,290 won per share of the air carrier for a total of 190 billion won, or a 32% premium to its market price at the time.

Sono International’s stake in T’way is just 3.2 percentage points shy of the 29.97% held by the latter’s top shareholder T’way Holdings Inc.

Sono International said on Tuesday it will not chase additional share purchase in T’way, nor seek to take over its management.

Nationwide, Sono Hospitality Group operates 18 hotels with a total of 11,000 rooms

Early this year, Sono Hospitality Group, former Daemyung Sono Group, acquired Hotel Dame Des Arts in Saint Germain-des-Prés, Paris and a 100% stake in Hawaii-based Waikiki Resort Hotel Inc. from Hanjin Kal Corp. in April.

Between 2022 and 2023, Sono International purchased the Normandy Hotel in Washington DC and 33 Seaport Hotel New York. 

Air Premia has a fleet of five Boeing 787-9 mid-sized jets and focuses on US routes such as New York, LA and San Francisco. It plans to add four new aircraft to its fleet by the end of September next year.

T’way Air took over Korean Air Lines Co.’s four golden routes to Europe, after the country’s No. 1 full-service carrier abandoned them on the condition of buying local rival Asiana Airlines Inc.

By Ji-Yoon Yang and Sun A Lee

yang@hankyung.com 

Yeonhee Kim edited this article

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