Open Korea

Korean Identities Beyond Borders

HiteJinro sees annual soju exports to Cambodia grows 31%

in

HiteJinro Co., South Korea’s leading soju maker, resumed its Jinro EDM Festival at Cambodia’s Bon Om Tuk water festival after a four-year hiatus, aiming to strengthen its appeal among younger consumers.

The three-day event, held from November 14 to 16 on Koh Pich Island in Phnom Penh, the capital of Cambodia, attracted 100,000 attendees, the company said on Friday.

The festival featured HiteJinro’s soju lineup, including Chamisul and Green Grape Soju, along with giveaways and activities designed to boost local engagement with the brand.

Launched in 2017, Cambodia’s first electronic dance music (EDM) event organized by HiteJinro was held annually until 2020, when it was halted due to COVID-19 restrictions.

HiteJinro has expanded its presence in Cambodia’s retail sector.

Its products are now available in 18 AEON Mall stores, 52 DFI Lucky outlets, and 105 Seven-Eleven locations.

HiteJinro’s soju exports to Cambodia have grown by an average of 31% annually over the past five years.

Last year, local distributor data revealed that more than 90% of its sales were to Cambodian consumers, reflecting strong demand.

By Hun-Hyoung Ha

hhh@hankyung.com

Related Posts

Latest News from Korea

Latest Entertainment from Korea

Learn People & History of Korea

  • a drawing of a mountain with a house on it
    A Journey Through Time: The History of Korean Art
    Introduction to Korean Art Korean art, a vital reflection of the nation’s rich heritage and cultural evolution, holds a unique place within the broader tapestry of East Asian art forms. Distinguished by its innovative spirit and aesthetic principles, Korean art dates back thousands of years, offering insights into the historical context and socio-political dynamics of the region. As both a… Read more: A Journey Through Time: The History of Korean Art
  • A South Korean soldier forcibly cuts a young man’s hair in front of others during a nationwide crackdown on men with long hair and women wearing short skirts in South Korea – 1970s
    This was during the Fourth Republic of South Korea. The President Park Chung-hee was declared dictator of South Korea for 18 years until he was assassinated and replaced in a coup-de-etat for about 3 years. I’ll post some links about it: https://en.wikipedia.org/wiki/Fourth_Republic_of_Korea https://en.wikipedia.org/wiki/Park_Chung-hee https://en.wikipedia.org/wiki/Assassination_of_Park_Chung-hee submitted by /u/goodhot0006 [link] [comments]
  • Jeong Cheol
    Introduction to Jeong Cheol Jeong Cheol, a prominent figure in Korean history, emerged during the Joseon Dynasty, which lasted from 1392 to 1910. His life, spanning from 1536 to 1593, encapsulates an era rich in cultural and intellectual development. As a scholar, poet, and government official, Jeong Cheol’s influence was significant, embodying the complexities of Confucian philosophy and its application… Read more: Jeong Cheol
  • From War to Miracles: The Evolution of South Korea Amidst Global Struggles
    The End of the Korean War: A Historical Overview The Korean War, which began in 1950, was a significant conflict that arose from the geopolitical tensions following World War II. The war pitted North Korea, backed by the Soviet Union and China, against South Korea, supported by the United States and other United Nations member states. The culmination of this… Read more: From War to Miracles: The Evolution of South Korea Amidst Global Struggles
  • Lee Hwang
    Introduction to Lee Hwang Lee Hwang (퇴溪 李滉), regarded as one of Korea’s foremost Confucian scholars of the 16th century, made significant strides in the development of Confucian thought and education. Born in 1501, he emerged from a distinguished family in the region of Gyeonggi Province, an area where Confucianism was gaining prominence as a guiding ethical framework. His early… Read more: Lee Hwang