Korean audiences hard-carrying non-korean media

The two specific examples I know of are We Bare Bears and Elemental.

I never heard much about WBB after it first aired but I remember in university, seeing an asian student with a WBB pin and then hearing how it was really popular among Koreans. I’ve seen the show capitalise on that popularity quite blatantly and even now, the Miniso in my town still has a bunch of merch.

I know Elemental would have also likely flopped without Korean sales, so I’m curious as to how these properties ended up so appealing to Koreans specifically.

submitted by /u/Mugen-CC
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