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Hyundai celebrates 100 mn vehicles with special exhibition

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Hyundai Motor Co. is celebrating the production of its 100 millionth vehicle with a month-long exhibition, “One Step Further,” starting October 10 at Hyundai Motorstudio in Nonhyeon-dong, Seoul.

The exhibition’s first floor, themed “100 million and 1: The first step,” traces the automaker’s early history, featuring the Cortina Mark II, its first assembled production model, and the Pony Ecuador Taxi, Hyundai’s inaugural export.

The second floor, dedicated to “100 million” highlights the evolution of the company’s manufacturing capabilities, including advancements in smart factories and specialized electric vehicle plants.

On the upper floors, Hyundai showcases its latest lineup of SUVs and electrified models, underscoring the automaker’s commitment to a future centered on mobility innovation.

Guided tours are available throughout the exhibition, led by Hyundai Motorstudio’s expert docents, known as Gurus.

By Jae-Fu Kim

hu@hankyung.com

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