Why do you think it is often harder for SM to increase the popularity of their groups in the West compared to their contemporaries?

Why do you think it is often harder for SM to increase the popularity of their groups in the West compared to their contemporaries? It doesn’t mean that they are not popular, it just seems that they don’t have the same level despite being the “star” company of kpop

submitted by /u/Someonehihi
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