How did Korea become a major cultural superpower?

It is pretty crazy how much soft power Korea wields, when you consider that Korean television, movies, songs, food etc. have become so globally widespread in the past decade. My question is how did it happen? And why have Korea been so successful, while a much larger country like China that has tried to do the same thing, haven’t?

I am from Denmark btw, and the Danish public was really first introduced to Korea when Gangnam Style came out, and since then it has just kept going with movies such as Parasite, series like Squidgame, bands like BTS, and Korean noodles everywhere (which was temporarily banned for being too spicy haha)

submitted by /u/Kooky_Average_1048
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