Releasing ‘jump’ during the tour wasn’t that bad of an idea

Because they performed the song on tour first, they basically have now a few thousand accounts making marketing for them. And they didn’t have to pay a thing.

Everyone could film it, post it extremely easily and then use the hype to grow. Not a bad idea and yg didn’t have to do anything, they could use the hype to sell other and more products – easier and more profit

The fans doing all the work for the company and then still paying them directly to have the merch / album etc

submitted by /u/The-Empress-III
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