Do you think 4th gen is “slowing down” and transitioning to 5th gen?

If you look at recent hits such as Rude by H2H, 404 by Kiiikiii, or the 2 songs topping Melon right now which is RedRed by Cortis and It’s Me by Illit, it seems the attention has slowly shifted to 5th gen. Obviously, 4th gen is still going strong, Aespa and Ive comebacks are always hits in Korea, but other groups that once have hits every comeback such as Itzy, Idle, StayC… are no longer having regular hits, even Le Sserafim’s recent comebacks didn’t chart as well. (Not to mention NewJeans being in an uncertain situation right now) Boy groups like TXT, Ateez, Enhypen, Stray Kids… still do well with their fanbase but their sales are not really growing or are they having new hits in Korea or internationally. So overall, would you say we are seeing the slowing down of 4th gen and the transition to 5th gen? If so, isn’t it quite sad that Kpop moves on so fast, only 4,5 years and the public already moves on to the next generation?

submitted by /u/illitnoise
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